Contact us

We are keen to respond to your needs and learn from your experience, feedback and suggestions. Please also contact us should your organisation require any assistance, support or advice.

You can also view extended biographies for our team, who deliver tailored support to organisations around the world.


General enquiries  /  +44 (0)20 3137 3590

Europe and North America

Executive Director

Jonathan Potter  /  /  +44 (0)20 3137 3591

Jonathan is People In Aid’s Executive Director, responsible to the Trustees and funders for the financial and operational performance of People In Aid, to the members for ensuring their organisation responds to their needs effectively and efficiently, and to staff for a productive working environment.

Jonathan worked for ten years in sales and marketing, supplying broadcasters around the world with movies and TV programmes. In the development sector he worked in fundraising for Actionaid before joining BESO (a volunteer-sending organisation) as Director of External Relations. In 2001 he joined People In Aid and has been immensely proud of its increasing recognition by it’s members and the wider sector for the central role it plays.

During his time at People In Aid he has had many articles published, addressed numerous sector-wide or oganisation-specific conferences and meetings. Jonathan acted as a consultant for ECHO on the EVHAC volunteering initiative and served as Chair of the Emergency Personnel Network from 2004-2010, as co-chair of ELRHA from 2008, and as a founding member of the steering committee for Keeping Children Safe.

Jonathan holds a degree from Oxford University (in Oriental Studies) and a Masters in International Relations from the Fletcher School of Law and Diplomacy. A Londoner, Jonathan lives in North London with his wife, an author, and three daughters.

Jonathan relaxes on squash and tennis courts, and with his family or good books and jigsaws.

Head of HR Services

Maduri Moutou / / +44 (0)20 3137 3593

Maduri leads People In Aid’s international HR Services team. In her role she manages People In Aid's core membership products and services, ensuring members agencies are engaged and supported through certification; coordinates the delivery of high quality research reports and publications; and manages and develops the consultancy services offered by People In Aid.

Maduri's other responsibilities include management of the Global Rewards Programme, chairing the annual European humanitarian HR conferences, project managing and reporting on projects, such as START. She also leads on performance reporting to donor grants, such as DFID, including impact measurement and organisational learning.

Maduri gained five years experience within learning and talent management in the private sector before moving to the humanitarian and development sector, starting to work for People In Aid in 2006. Prior to joining People In Aid, Maduri took a sabbatical in 2005 to volunteer for a local Sri Lankan NGO and has previously enjoyed voluntary work with a London-based Tamil Womens Advocacy Group.

Maduri has a Bachelors degree in Cell Biology from Kings College London (2000) and a Masters in International Business Management from the University of Surrey (2001). She is a member of the UK’s Chartered Institute of Personnel and Development (CIPD) and is both Level A & B qualified in psychological testing (through the British Psychological Society, 2006). In her downtime, Maduri enjoys gardening and spending time with family and friends.

HR Services Manager

Emmanuelle Lacroix  /  /  +44 (0)20 3137 3596

In her role of HR Services Manager, Emmanuelle primarily leads on resources, workshops and events as well facilitating various networking groups for members.

She also coordinates People In Aid's international activities, working in close collaboration with regional consultants. In addition to this, her position includes a business development capacity.

After a couple of years work in the commercial world where she started to build her HR career, Emmanuelle joined the Sector early 2005 as part for the International Personal Team at the British Red Cross. Her time with BRCS included a year as the HR & Admin Delegate in their bilateral program in the Maldives. She then moved to Save the Children in the Emergency HR Team in September 2008, before joining People in Aid in June 2011.

Emmanuelle holds a French Licence in Business Administration and a BA(Hons) in European Politics. She is also a member of the UK's Chartered Institute of Personnel and Development (CIPD).

In her spare time, Emmanuelle enjoys urban photography, street dance and discovering new cultures, whether round the corner or across the world.

Communications Manager

Siobhan O'Shea  /  /  +44 (0)20 3137 3594

Siobhan is the Communications Manager at People In Aid and brings over ten years of programme and communications experience from the social enterprise and international development sectors. Siobhan is responsible for managing communications channels and resources for our members, including our website, member communications and social media. She is also responsible for ensuring that our member network benefits from our resources and tools.

Siobhan joined us in 2015 after previous roles at Integrity Action and Cafedirect. Siobhan lives in London and when she is not working she enjoys seeing films, travelling to new places and running.

Head of Finance

Emma Firth  /

Emma is People In Aid's Head of Finance and is responsible for financial advice and guidance to the organisation, primarily at a strategic level, which involves overseeing all aspects of financial reporting both internally and externally, as well as providing assistance to the Executive Director and Finance Manager, ad hoc projects and financial planning.

Emma qualified as a Chartered Accountant with a top 20 firm of accountants and has experience in working with a wide variety of businesses in the commercial and not-for-profit sectors ranging from start-up businesses to multi-million organisations, as well as holding a training role where she trained accountants working in public practice. Post-qualification she worked in public practice and ran her own businesses for several years. Prior to joining People In Aid in October 2010 she recently held strategic financial roles in an International Development Charity and a national Animal Welfare Charity.

Emma grew up in South Africa and Cheshire, went to University in St Andrews and now lives in Oxfordshire. She enjoys spending time with her husband and two children, cycling and learning Spanish.

Finance Manager

Frank Ward  /  /  +44 (0)20 3137 3597

Frank Ward is part-time Finance Manager at People in Aid, a post he has held since August 2014. His role is to run the financial operations- sales and purchases, payroll and pensions, cash flow and foreign currency management. He has worked in Finance & Administration in the charity/voluntary sector, in a variety of jobs, for 35 years.

In his spare time he enjoys cycling, walking and supporting his grandson's football team.

Operations Manager

Carol Curran  /  /  +44 (0)20 3137 3595


Carol is the Operations Manager at People In Aid, responsible for the smooth running of the office, relationships with suppliers, the membership application and renewal process, incoming communications and event logistics, and supporting the Board of Trustees and the Director with management and governance tasks.

She joined People In Aid in June 2013. Previously Carol worked for 10 years in international development and 20 years in the charitable/not-for-profit sector, most recently as Operations Director at The Market Research Society. She is a Chartered Biologist and has an MBA from Henley Management College. Born, bred and still living in South London, she enjoys films, theatre, reading and travelling. She volunteers as a mentor for young women working in charities, and as an assessor for a local NHS Trust’s leadership assessment centre for community nurses.


Operations Coordinator

Ruth Stanton-Saringer  /  /  +44 (0)20 3137 3592

Ruth joined People In Aid in May 2014 and Operations Coordinator in July. She provides support for the People In Aid team in delivering a wide range of memberships products and services, focusing on events, and the general smooth running of the office.

Ruth has a range of administrative experience, particularly working for international organisations. After completing her BSc (Hons) in Animal Behaviour, she spent over a year living in Costa Rica where she worked on practical conservation projects, taught English and also worked for a private business. On her return, Ruth worked as Project Development Intern and then Communications Officer for international conservation charity World Land Trust before moving to London. In her spare time she enjoys reading, yoga, seeing live music and travelling.


Australia and Pacific

Contact  /


Regional Consultant, East Africa

Maxine Clayton  /





Where to Find Us

People In Aid
Resource for London (previously known as The Resource Centre)
356 Holloway Road
London N7 6PA, UK

Arriving at Heathrow Airport:

Heathrow airport is on the Piccadilly Line of the London Underground train system and the journey to the Holloway Road station takes approximately one hour.


from Heathrow to Resource for London take approximately one hour and fifteen minutes.

From St Pancras (Eurostar):

After arriving at St Pancras International Station follow signs to Kings Cross Underground and take the Piccadilly Line eastbound to Holloway Road station. The journey will take approximately 6 minutes. Alternatively taxis from St Pancras International to Resource for London take approximately 10 minutes.

By London Underground train:

Take the Piccadilly line to Holloway Road station. On leaving the station turn left and walk under the railway bridge for 5 minutes. Resource for London is on the opposite side of the road and can be reached by using the pedestrian crossing.

By bus:

Buses 4, 17, 29, 43, 153, 253, 259, 271, 279 and X43 stop within a short walk of Resource for London. Also there are mobility buses available in the area, these are numbers 920, 921, 923 and 927.


There are some unrestricted parking areas behind Resource for London. Contact us for more information. 



We take complaints from our members seriously and have a procedure which will escalate such complaints, if necessary, to our Board of Trustees. This procedure is available for any member to see. The procedure covers complaints about our services and outputs, our staff as well as complaints about our members. The procedure does not propose action on disputes between our members and their own employees or volunteers, for which we are mandated simply to suggest ways of redress and consultation which could or should be available.

Open Information Policy

People In Aid is committed to transparency and accountability in our work and relationships. One of People In Aid’s organisational values is “to openly share information and promote creativity, learning and safety in an environment of integrity, quality and mutual accountability”. Our members, supporters, partners, and the other individuals and organisations with whom and on behalf of whom we work, have a right to know about what we are doing. Being open and honest promotes learning and helps us to build and strengthen our work.

This Open Information Policy sets out what information we make publicly available, how we decide what information to share, and how this information can be accessed.

Read the full policy


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