Resourcing Toolkit: to support country specific recruitment and development of a concise marketing strategy

Added to our Guidelines for the Sector series of publications, these have been kindly shared by People In Aid member (and supporter), the Department for International Development (DFID). The toolkit is designed for DFID's local managers to easily consider and decide on an approach to marketing DFID in their country

According to the toolkit, the three areas of importance in utilising the market in order to access and gain the best employees into a variety of roles are.

  1. Appreciating what brand you wish to hold, or already do in order to provide candidates with an idea of the very nature and ethos of the organisation.
  2. Understand the market landscape and the competitors, to appreciate how best to sell the benefits and specific value of your organisation or department.
  3. By understanding of the possible routes to market you can target the best places to access candidates.

Download the full toolkit.

Date published: Tuesday 28 January 2014

1 comment

Thanks for sharing this. I am proposing we use this tool to help recruit a new Country Director. The timing is perfect! Just need to et my senior colleagues to agree. Will feed back if we do use it.

Rate this comment:   Rating: 0

Ann Start
L&D Director, Retrak
30/01/2014 at 09:54   

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